Georgia is known for its mountains, with the northern and southern borders formed by the Greater and Lesser Caucasus Mountain regions. The west coast of Georgia has the wonderful beaches of the Black Sea. Georgia sits at the intersection between Eastern Europe and Western Asia, sometimes considered a transcontinental country. Previously part of the Soviet Union, Georgia is generally considered part of Europe. Georgia is famous for Vardzia, a sprawling cave monastery dating to the 12th century, and the ancient wine-growing region of Kakheti. The capital city is Tbilisi, known for its diverse architecture and the cobblestone streets of the old town.
The population of Georgia is 3.7 million people, of which 1.6 million make up the workforce. Georgia has a young, motivated, and multilingual workforce. The capital city of Tbilisi, home to 1.1 million people, is the main BPO hub in the country. Other large cities like Batumi and Kutaisi also host BPO's. Georgia’s GDP was 30.54 billion US dollars in 2023, according to official data from the World Bank. Georgia reported a 16.4 percent unemployment rate in 2023. Figures from Enterprise Georgia report that there are approximately 600,000 people who speak one or more languages, the most common of which are English, French, German, Italian, and other European languages. The country’s culture has distinct similarities to the west, and there is a strong cultural affinity with Europe.
There are private and free public schools in Georgia. Education is compulsory between the ages of 6 and 16. Latest figures show 742,000 elementary, 413,000 middle school, and 530,000 students in high school. Youth literacy rates in Georgia are an impressive 99.58%. Georgian is the official language of Georgia, and English is widely spoken as a second language. High school students must take 17 academic units consisting of 4 English, 4 mathematics, 4 science, 3 social science, and 2 foreign languages. As of 2023, there are 62 higher education institutions and 96 vocational education institutions in Georgia. Each year, around 26,000 students graduate with bachelors, masters, and professional programs from higher education institutions. The unemployment rate is 16.4 percent in Georgia.
Shota Rustaveli Tbilisi International Airport (IATA: TBS, ICAO: UGTB) is the busiest airport in Georgia, just 17 km southeast of the capital city of Tbilisi. 45 airlines fly to Tbilisi from 25 countries, and the airport handles 4 million passengers per year. Tbilisi has two other international airports: Kutaisi and Batumi. At the time of writing, there are no direct flights from the United Kingdom or the United States; however, flight times with transfers are 7 hours from London and 13 hours from New York. Taxi and bus services are available at all three airports. A fast train runs from Tbilisi Airport to the city centre. There are instantly recognizable international hotel chains in Georgia, and many travelers choose to stay in the Old Town.
Georgia has three cellular telephone networks: MagtiCom, Silknet, and Cellfie Mobile (formerly Beeline). Georgia has just under 5 million active mobile customers, with a greater concentration in the cities. 5G services are available in the central districts of the capital city, Tbilisi. The Georgian National Communications Commission introduced MVNOs in 2020, and the first MVNO, "Hallo," launched in 2022. Georgia has two national telephone network operators, Silknet-Geocell and Magticom. Fibre-optic lines connect Georgia's major cities. Just under 85% of households have access to high-speed internet. Several submarine and land fibre-optic lines from Bulgaria, the Russian Federation, and Turkey connect Georgia to international data traffic. 5G internet is available in the central districts of the capital city, Tbilisi.
Enterprise Georgia has been actively supporting the development of the BPO sector for years and has attracted some of the world's leading BPO companies to Georgia. Enterprise Georgia's success is evident in the doubling of the BPO/IITO sector since 2016. The creation of the "FDI Grant," a special support mechanism that reimburses entry costs for investors, enhanced Georgia's great value proposition. Invest in Georgia is actively working with national stakeholders, including municipalities, universities, and human resource companies, to create a great ecosystem for foreign companies. The World Bank ranks Georgia as the 7th easiest county to do business. Invest in Georgia will continue being aggressive in promoting Georgia and targeting potential investors in BPO.
The BPO sector in Georgia is just over 10 years old. The availability of multilingual agents speaking English, Italian, German, and other European languages attracted the initial BPO investors in Georgia. Today there are more than 20 BPO/IITO companies employing over 12,000 agents. Georgia consistently ranks high on the World Bank's Ease of Doing Business index. Georgia's favourable tax environment, featuring low corporate taxes and incentives for foreign investors, fosters business growth and investment. Significant investments in modern infrastructure, including high-speed internet and contemporary office spaces, support the needs of BPO and shared services operations. Georgia’s young, educated workforce with strong language skills makes it an appealing choice for companies that require multilingual support and high-quality service.
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